DESIGN by sammi lee
44 times psychic coaching
Pandita | Taqueria with a twist
alive integrative medicine
Sensation Media
Root Resonance Integrative medicine
Lily's guidance
alive integrative medicine
brand identity design | Web Design | Graphic Design | mural creation | Photo & Video
brand identity | web design | print collateral | photography
illustrative & SPIRITUAL, strategic branding for an intentional relationship guide based in tucson, arizona
Lily's Guidance is a personal brand centered around a relationship coach, yoga instructor and connection guide. She wanted a brand identity that left her flexibility to grow while also encapsulating her feminine, spiritual and unique energy.
about the business
- To use a detailed and artistic style to help set her apart from other coaches
- A vibe that helps attract the right people
- To create a warm and welcoming feel
the branding
This color palette is inspired by the desert sunset - a warm, inspiring and bold yet inviting feel.
The bright orange and yellow give the welcoming energy, while the purples create a bold yet feminine feel. The neutral tones balance them all out with some background or text options with contrast.
The bright orange and yellow give the welcoming energy, while the purples create a bold yet feminine feel. The neutral tones balance them all out with some background or text options with contrast.
the colors
the logo
The client specifically knew she wanted a detailed lotus flower - so my goal was to take something that has been done as a logo many times and make it unique, modern, and stand out from your traditional “spiritual” logos. This was a logo that started out as an illustration to give it more of an artistic touch - and the organic flower with the geometric border is a symbolic balance between the masculine and feminine that present themselves in many relationships.
The goal of this website was to give the client a simple place where people could access and sign up for her services, read her blog, and sign up for her newsletter. Building a community is her main objective, so having an online connection space outside of social media was an important tool for her.
the website
brand design | web design | print collateral | photography
modern & strategic branding for a naturopathic and holistic health clinic based in Eugene, oregon
Alive Integrative Medicine is a clinic based in Eugene, Oregon that offers supportive healthcare through various different modalities for an individualized journey. We wanted to position them as trustworthy, welcoming, inclusive and open-minded professional practitioners.
about the business
- To create a professional and welcoming feeling
- To establish consistency and build trust
- A clean and modern feel with elements of nature
the branding
A feeling captured in a simple geometric form - the “aliveness” of the sun reaching outward, a new day, an expansive horizon. The feeling of a bright and promising tomorrow, infinite possibilities, and longevity. Just as we can trust that the sun will rise and give us life, we can trust Alive Integrative Medicine to support our health along the journey.
the logo
With this color palette there is a balance between modern and earthy. While the faded blues help create trust they are unique in their tone, helping them stand out.
The greens portray their connection to nature as naturopaths and holistic providers, aligning their visuals to their messaging.
The greens portray their connection to nature as naturopaths and holistic providers, aligning their visuals to their messaging.
the colors
The goal of this website was to provide the client's patients an accessible and easy to navigate place to learn about services & practitioners, schedule appointments, access important information and learn from the blog.
It has a clean, modern and welcoming feel just like their clinic - so the energy is consistent all the way through.
It has a clean, modern and welcoming feel just like their clinic - so the energy is consistent all the way through.
the website
brand identity | web design | print collateral
dETAILED, mystical & strategic branding for a PSYCHIC COACH BASED IN SEDONA, arizona
44 Times is a personal brand by a psychic coach and energy healer. She was starting her own practice and wanted her values of fun, inspiration, magic and courage to shine through. She works in a highly competitive market so she needed a brand identity that was authentic and stood out.
about the business
- To create a magical, fun and inspiring feel
- To infuse the logos and elements with unique symbolism
- To create something detailed and illustrative yet still functional
the branding
The client was clear she wanted a teal with a bold magenta, so we found the right hues and expanded on them. The combination of all of these colors gives a mystical, cosmic and fun energy which is aligned with her brand values. The light silver and dark blue help give higher contrast options when needed.
the colors
Mystical, symbolic and authentically one-of-a-kind - this logo was inspired by the clients personal symbolic connection to the raven. The brand elements are included in the center of the raven for an added touch of brand consistency and fun. The third eye for intuition, the moon for shadow work/ inner self, the stars for celestial connection, and modern typography to help her stand out.
the logo
The goal of this website was to help her local business in Sedona be found and stand out amongst a sea of others in her industry, to tell her story in a fun way and share her many services for her clients to learn about and sign up for. As a psychic and energy healer, she wanted her energy to be translated through her online portal so new clients had a unique experience from the moment the customer journey began.
the website
brand identity | web design | print collateral
A straightforward pinecone design that can be very versatile for many different placements - shown as a full logo, just the linework or using the negative space while still being recognizable. The dots emphasize the energy resonating from the center or the "root" while also being a play on acupuncture/ meridian points.
Root Resonance Integrative Medicine is a personal brand by a Chinese Medicine Doctor and Health Coach. He came to me needing a rebrand as he entered a new chapter with his business, where he was wanting to convey a new sense of professionalism for all of his services and to stand out in a new town.
about the business
- To create a warm, grounded, and welcoming feeling, calm but awake, natural and simple
- A pinecone as a symbol representing the meaning behind "root resonance"
- To come across as professional yet authentic
the branding
The client wanted a warm and grounded feel that also gave a sense of compassion and trustworthiness. The browns and yellows are in line with the pinecone's natural hues while intentionally conveying groundedness. The blues represent the sky or a sense of expansiveness while also communicating the sense of trust.
the colors
the logo
The goal of this website was to connect the client to new patients through optimized SEO, share information about all of his services, build his newsletter and podcast, and give patients info to book an appointment. It has a welcoming, grounded and warm feel as an extension of his practice giving customers a consistent journey from the beginning.
the website
strategic, Grounded & warm branding for an integrative healing practice in flagstaff, arizona
Web design | social media management | photography | merch & print collateral | mural creation | logo design
Pandita is a family owned restaurant in Eugene that hired me to help them with all things creative. Their main logo was already created so my job was to expand, refine and continue their branding. I help them with content creation for social media, merch, web design, photography, marketing, mural creation and print collateral.
about the business
We keep a vintage, warm feel with all of their photos by using similar color grading and grain throughout the page. I create graphics inspired by vintage jam band posters for their events as their restaurant features art of this style, and we create fun reels highlighting their specials, staff and customers.
Our goal with social media was to connect new, local customers to them, tell their story, share their specials and build their community. Once a month we meet up, take photos of specials and menu favorites, take videos and edit reels. All posts get scheduled for the month on this day as well, so they have the piece of mind knowing their online presence is consistent.
We keep a vintage, warm feel with all of their photos by using similar color grading and grain throughout the page. I create graphics inspired by vintage jam band posters for their events as their restaurant features art of this style, and we create fun reels highlighting their specials, staff and customers.
We keep a vintage, warm feel with all of their photos by using similar color grading and grain throughout the page. I create graphics inspired by vintage jam band posters for their events as their restaurant features art of this style, and we create fun reels highlighting their specials, staff and customers.
the Social media
The client needed a mural that stood out on a busy street to help create interest for those driving by. We used their brand colors and main logo, with wavy brand elements that were common throughout social media and merch as well.
the mural
- Inspired by vintage op art, psychedelia and music
- To create a world that feels fun, welcoming and artistic just like their restaurant
- To connect their values of farm to table high quality and unique fusion food to their storytelling
the branding
Our goal with social media was to connect new, local customers to them, tell their story, share their specials and build their community. Once a month we meet up, take photos of specials and menu favorites, take videos and edit reels. All posts get scheduled for the month on this day as well, so they have the piece of mind knowing their online presence is consistent.
The goal of this website was to create a place where customers could easily access the restaurant's menu, order food for pick-up online, shop merch, and find contact information. We used on-brand photography throughout the site and used consistent brand elements for the added touch of brand recognition.
the website
design & marketing projects for a taqueria in eugene, oregon
Creative Brand identity for a boudoir and event photographer in nevada city, california
Two intertwining snakes to symbolize sensuality, and the co-collaboration and deepening of relationships. Sun and moon for masculine + feminine or subconscious + conscious self one will explore through her photo sessions. The unique ornamental elements create opportunity for versatile design elements to have a more interesting way of being creatively consistent throughout platforms.
the logo
Sensation Media is a personal brand by a photographer who specializes in sensual embodiment portrait photography sessions for individuals or couples. She needed a rebrand as she expanded her business from events to studio based photography experiences.
about the business
- She was drawn to the snake as a symbol of sensuality but open to ideas
- She wanted something that felt luxurious, feminine, earthy and sensual
- Creativity, play, and raw expression were values we built from
the branding
The client wanted her colors to help convey the feeling of her photo experiences - the sensual, playful and intimate feelings a photo client might experience. We used multiple shades of purple to show the luxurious and feminine side, and green to create the earthy and intimate side. These colors together create a beautiful and unique contrast that helps her stand out.
the colors
Hi, i'm sammi
ARTISTIC DESIGNER | mythology buff | MUSIC & NATURE LOVER
What started as a passion for art, has turned into a multi-faceted career helping others bring authenticity and creativity into the heartbeat of their business. I've worked with a wide variety of entrepreneurs and businesses in the health & wellness, food & beverage, and e-commerce space to name a few - and I love getting to be apart of their business's evolution through my creative offerings.
I received my Bachelor's degree in Art & Technology from the University of Oregon where I focused on Visual Design with a side of Computer Science, Communication and various creative expressions. My background as an artist gives me a unique perspective that sets me apart from your traditional designers, yet it still my intention to create a visual experience that is aligned with your brand's identity.
I believe design should break barriers and have personality, tell a thoughtfully crafted story, and create an experience through connection and invoked emotion. I approach design through a strategic lens so that the work I contribute has a positive impact on the growth of the business I'm working with. I love staying up to date with trends and new tools, so I can know when to work with them and when to go beyond them.
You'll generally find me working in Illustrator or Photoshop, but I've grown to be proficient in most of the Adobe Suite, as well as different web-based tools like Canva, Shopify, Showit, Wordpress, Squarespace and many other business related platforms.
At the core of my passion for design, lies pure joy in creativity and a deep love for the growth that comes with it.
a bit more about me:
PERSONA
INFJ
LIBRA
NATURE LOVER
HOBBIES
PAINTING
Travel
wellness
MISSION
ENVIRONMENTALISM
COMMUNITY
collaboration
KIND WORDS
Exceptional!...
It can be stressful to sometimes ask a Graphic Designer for what you want so they can match your vision, but Sammi made it really easy. She was eager to work, very fast, and put a lot of effort into understanding what I was envisioning to make it a reality.
BRAND & web DESIGN
root resonance
...To say I was in awe of the final product is an understatement. The design she produced was unique, bold, and modern. I have been complimented time and time again from clients who say they chose to work with me because they connected with my brand design...
BRANDING DESIGN
SUN & MOON COUNSELING
BRANDING + WEB DESIGN
44 Times Psychic Coaching
Sammi Lee was amazing to work with! She was great at helping me solidify my ideas into a gorgeous website. I was all over the place, but with her coaching, it all came together. She's brilliantly creative, extremely patient (I'm not techy - she got me through it), and a great teacher... I am super happy with the results. I get lots of comments on my site and my business cards are fabulous!!!
EXPERIENCE WITH:
